Let’s solve problems together. For a fractional executive engagement, we will define schedule expectations (1-3 days), company goals and mission.
I bring an applied mathematician’s precision to problems others treat as qualitative — pricing a subscription tier, modeling CDP ROI, or designing a rigorous experimentation program. I’ve done this most recently at Audible (Amazon) and Marriott International.
When to bring me in:
CDP or MarTech transformation is stalled or lacks a clear owner
AI or data investments aren’t connecting to revenue outcomes
A major initiative needs someone who can drive it, not just advise on it
AREAS OF EXPERTISE
MarTech Strategy & Architecture CDP, CRM, journey orchestration, paid marketing, experimentation, and activation
Independent Implementation Management Dedicated program ownership reporting to executive sponsor
Data Platform Strategy Full data lifecycle, data products, governance, privacy, AI/ML systems
Pricing & Monetization Subscription design, price elasticity, financial modeling, promotional strategy
Let’s solve problems together. For a fractional executive engagement, we will define schedule expectations (1-3 days), company goals and mission.
I bring an applied mathematician’s precision to problems others treat as qualitative — pricing a subscription tier, modeling CDP ROI, or designing a rigorous experimentation program. I’ve done this most recently at Audible (Amazon) and Marriott International.
When to bring me in:
CDP or MarTech transformation is stalled or lacks a clear owner
AI or data investments aren’t connecting to revenue outcomes
A major initiative needs someone who can drive it, not just advise on it
AREAS OF EXPERTISE
MarTech Strategy & Architecture CDP, CRM, journey orchestration, paid marketing, experimentation, and activation
Independent Implementation Management Dedicated program ownership reporting to executive sponsor
Data Platform Strategy Full data lifecycle, data products, governance, privacy, AI/ML systems
Pricing & Monetization Subscription design, price elasticity, financial modeling, promotional strategy