Riddle Me This

I'm a fractional MarTech executive and strategic advisor with 15+ years of senior leadership experience helping companies build marketing technology capabilities, activate their data, and connect technology investment to real revenue growth.

My background spans media, hospitality, and marketplace businesses — including Audible (Amazon), Marriott International, Shutterstock, Houghton Mifflin Harcourt, and Trulia. I hold a graduate degree in Applied Mathematics from Northwestern University, which shapes how I approach problems that others treat as qualitative: pricing a subscription tier, modeling the return on a data platform investment, or designing an experimentation program with genuine statistical rigor.

I work two ways: as a strategic advisor — assessing, designing, and roadmapping — and as a dedicated implementation manager who takes full program ownership from kickoff through go-live. In that second mode, I report directly to the executive sponsor, outside the organizational hierarchy, and I'm accountable only to program success.

Before launching this practice, I took an extended sabbatical to travel the world — a deliberate reset that clarified exactly the kind of work I wanted to do next.

I'm also a music producer. Through my company Infinite Pie, I've produced recordings for exceptional artists — including Dan Pugach Big Band's Bianca Reimagined, which won the 2025 GRAMMY Award for Best Large Jazz Ensemble Album, and Nicole Zuraitis's upcoming 2026 album The Devil I Knew.

I'm based in New York and work with clients across industries and time zones.

If you're working through a challenge and want a partner who brings both analytical rigor and real executive experience, I'd love to hear what you're up to.